Stan Fagerstrom

Stan Fagerstrom is a member of both the National Freshwater Fishing Hall of Fame as well as the Bass Fishing Hall of Fame. Stan is also known internationally for his casting skills. Stan welcomes your e-mail comments at stanfagerstrom@hotmail.com.

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January 09, 2015

An Expert Picks His Products – Part 3

by Stan Fagerstrom

There's no mystery why one of the most knowledgeable "Behind the Scenes" bass fishermen I've ever met selects the lures he does whenever he climbs in his bass boat.

That man is the friend I've told you about in my past two columns. Allan Ranson is a top executive of the Strike King Lure Company. For years, he has helped develop and direct the activities of this record setting Tennessee based lure building operation.

I called Ranson a "Behind the Scenes" bass fishing expert because I like to think I know one when I see them. My qualifications? Well, for starters I began writing about bass fishing way back in 1946. I've covered professional fishing events all over the United States for decades.


You're looking at a man who has a whole lot to do with producing some of the lures you probably use in your own bass fishing. He's Allan Ranson, one of the top executives of Tennessee based Strike King Lures.


It all started when I covered the first bass Bassmasters Classic on Lake Mead in 1971. Among other things, I covered all but two of the first 30 Bassmasters Classics and for most of these events, I was actually in the boat with one of the Classic qualifiers as he did his best to walk away this most wanted to all bass tournament trophies.

I've also had the good fortune to witness the competitive events of other bass fishing organizations ranging from the former Red Man operation to Bassin' Gal and Lady Bass a number of others.

And finally, at the risk of being accused of thumping my own tub, you'll find I've been voted into the National Freshwater Fishing Hall of Fame as well as the Bass Fishing Hall of Fame. So I like to think I do know my bass from a hole in the ground and that I really know bassin' expertise when I see it.

Allan Ranson himself neatly sums up why I pin that knowledgeable expert label on his Strike King shirt. "I love to catch fish as much or more than the next guy," he says, "so I am always trying to increase the odds in my favor every way I can. Certain lures have a knack for catching more fish than others and those are the ones I like to be using.
Three of the lures Strike King makes are my favorites because they are unique and deadly at tricking fish into biting. Each of these three lures has proven over and over to me to be really special."

If you've read my last two columns, you're aware that I've managed to get my friend Allan to name the three Strike King Lures he'd select if they were the only baits he could use on his next three bass fishing trips. That's a darn tough question for someone in his position, but he has managed to do it.

The first of the three lures Allan named was the Strike King Super Finesse Worm. In my last column I detailed why he had made this choice. In this, the third column in this series, let's look closely at his second selection.


What three lures would Allan Ranson select if that's all he could use for his next few fishing trips? These Zero Worms would be one of them.


"The second of the three baits I'd pick," he says, "is the Strike King Zero. The Zero is a Senko style stick worm that is made out of our ElaZtech material. What makes these baits so good is that when they are falling to the bottom on a slack line they shimmy or shake along the way. Each end of the lure is wiggling back and forth as it falls.

"To make a plastic bait do this, they need to be really soft and contain lots of salt. The more salt you put into such baits the faster they sink. The problem with so many of these baits you see on the market is that they tear up so easily as a result of being so soft and having so much salt. The ElaZtech material of the Zero is certainly more durable."

Ranson will tell you he loves to fish this worm Texas Style. He fishes it weightless and gets the rate of fall he wants by changing the size of the hook he uses with it. The larger the hook, the faster the bait drops.


Allan Ranson has spent a whole lot of time in a bass boat himself. He has fished all over the place with a huge variety of lures.


He often uses a 6-foot, 9-inch fairly heavy action spinning rod with 20- to 30-pound braided line to skip cast the Zero up under bushes, piers and docks. "It's a ‘Killer Technique", he says. "If I'm fishing around grass, I'll rig it Wacky Style."

Ranson says Strike King considered calling this bait the "Census Taker" when they first introduced it. "It's one of those baits," he says, "that you feel like if a bass just sees it they're going to hit it."

"You'll find that the more you throw one of these Zeros," Allan says, "that it's going to eventually lose some of its salt. It's still not going to tear up on you, but you may want to change if it's not dropping as fast as you want."


Allan Ranson often fishes these Zero Worms Wacky Style. He also likes to cast them up under potential bass holding cover.

In one of my earlier columns, I mentioned that one of the lures Ranson had picked as one of his favorite three caused some action on my part and that you might feel the same way. Keep an eye out for my next column. I'll tell you what that third lure Allan Ranson named is and why I feel as I do about it.

It's something you might not be using in your own approach to bass fishing – and you're missing one heck of a great technique if you aren't. You'll find all the details right here beginning Feb. 1.

-To Be Continued-
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