by Chris Grech
Skillie Fishing Apparel was launched in January of 2017 with the purpose of offering fisherman an alternative to some of the apparel that is currently on the market. They felt that the fishing apparel industry was getting away from its simplistic roots and was becoming too loud and graphic heavy. Skillie held a survey with some good friends that are professional Captains and mates and the conclusion was that they were looking for simple and timeless designs that are also functional.
Skillie is an old slang word for White Marlin used by fisherman of the Northeast (Nantucket, Menemsha, Cape Cod, Rhode Island). The Skillie logo, which illustrates a White Marlin with a lighting bolt in the center, is featured on almost every product they produce. The lighting bolt portion of the logo is a nod to Active-Duty military members and Veterans of America's Armed Services (Founder Mike Lindley is a Marine Corps Combat Veteran).
The first run of products will feature several performance shirts, hats, t-shirts and accessories and they will continuously add more products to the line-up. Their performance shirts and hoodies are UPF 50+, moisture wicking, and anti-microbial. T-shirts are simple and eye catching and the hats are well made and perfect for fishing.
Skillie is hoping to grow and maintain their customer base through pride of product. Essentially they want customers to have an emotional attachment with the Skillie brand and lifestyle. Skillie is looking at different ways to give back to Veterans through various charities and tournaments. Check them out!www.shopskillie.com