In my opinion, most of the factory wrapped rods, at least the light line ones( 15- 40lb) have just the necessary components. Please don't get me wrong, a factory wrapped calstar grafighter will work great, but you must admit it doesn't have high-end guides, reel seat, etc. Its just not cost efficient for them to mass produce them that way.
I fished grafighter deckhand rods for my light stuff for a few years. Then i started talking to guys on the boats and i noticed that for a few dollars more they had way better guides and they were able to get the colors they wanted. For me, colors and thread detail is secondary, better quality guides were what got me. Keep in mind if you want a fancy rod w/ beautiful thread design its gonna cost you. After dealing w/ my rod wrapper a few times, he's given me a better deal on a custom wrapped rod w/ better components than what i was paying for a rod off the rack. Like i said, i keep it simple when it comes to my rods, simple wrap, basic and clean, that helps keep the cost down.
Many times rod wrappers can get better deals on blanks than the regular consumer looking to buy one or two at a time and they're willing to pass the savings on to you.
Like i said, just my opinion. I know there are a lot more knowledgeable guys on this site that can add to this topic.